Learn affiliate marketing, start to finish.
10 short modules for business owners and marketing managers — from how a commission works to recruiting partners, stopping fraud and growing your program.
Affiliate marketing fundamentals
Understand the people, platforms, links and payments that make the channel work.
Start moduleBuild the business case
Decide whether the channel fits your economics, customers and growth goals.
Start moduleDesign a program partners can trust
Set commissions, attribution, validation, payouts and rules that work in the real world.
Start moduleChoose your operating model
Compare in-house teams, agencies, networks and tracking platforms without confusing their roles.
Start moduleRecruit and manage the right partners
Find relevant publishers, make a credible offer and build relationships that improve over time.
Start moduleLaunch without avoidable surprises
Test the complete customer journey, prepare partners and manage the first 90 days.
Start moduleMeasure and improve performance
Read channel performance beyond top-line revenue and make better optimization decisions.
Start moduleScale with control
Expand markets, placements and partner models without losing visibility or trust.
Start moduleNetworks, platforms and agencies
See how legacy networks, tracking platforms, sub-networks and agencies differ — and where your money goes.
Start modulePartner types and the buying funnel
Understand which partners create new demand and which close existing demand — and how to pay each fairly.
Start moduleReady to launch your own program?
AFFN builds your private affiliate platform for $0 setup and $0 monthly — you pay 1% of approved partner sales, with Sale Defend fraud protection included.